SINGAPORE, 17 MARCH 2015 – A head cheerleader’s life takes an unexpected twist when her rifle-like throwing arm takes her from the sidelines to becoming her middle school’s starting quarterback in Nickelodeon’s newest live-action comedy series, Bella and the Bulldogs, premiering in Asia on Saturday, 11 April at 4.55pm (MY).
In this new comedy ripped right out of this year’s headlines of girls playing traditionally “boy” sports, Bella Dawson (played by newcomer Brec Bassinger), a confident, caring and talented teenager, suddenly finds herself fulfilling a lifelong dream but also having to navigate the world of her teammates Troy (Coy Stewart), Sawyer (Jackie Radinsky) and Newt (Buddy Handleson), without losing her two best friends, Pepper (Haley Tju) and Sophie (Lilimar) from the cheer squad.
In the series premiere episode entitled “Newbie QB- Part 1,” head cheerleader Bella’s dream comes true when she earns a chance to try out to be quarterback of her middle school football team. The rest of the team, led by current quarterback Troy, does everything in their power to make her give up, but Bella must rise to the challenge to make her dream a reality.
Executive produced by Jeff Bushell, the show was created by Nickelodeon Writing Program alumni Gabriel Garza and Jonathan Butler, who also serve as co-executive producers. Garza began his writing career by being selected for the program in 2009, where he met his future writing partner and fellow program alum Jonathan Butler. Prior to selling their pitch to Nickelodeon and beginning development on Bella and the Bulldogs, both Butler and Garza were staff writers on The Haunted Hathaways.
For more Bella and the Bulldogs action, viewers can log on to Nick-Asia.com for videos and games, including “Bella and the Bulldogs: Touchdown Toss”. In the new game, fans can play as Bella to throw the ball and get as many touchdowns as they can.
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About Nickelodeon
Nickelodeon, now in its 36th year globally and 17th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment 
brands for kids and family. Creating surprising and playful entertainment experiences everywhere it goes, Nickelodeon has a portfolio that includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon’s brands are seen globally in more than 450 million households in over 100 territories via more than 70 locally programmed channels and syndication. For more information about Nickelodeon in Asia, visitwww.nick-asia.com.